Make money at home SMALL work from home business vs BIG never see home business

I think business is great. In fact I believe that business is the catalyst for all growth. Don't take my word for it, look at your life and you will see that everything you perceive as good comes from business. Business provides you with the vehicle for freedom, joy and growth which is the path to make the earth a better place.

Business, ethics, integrity, these principles allowed us to expand from barter traders to entrepreneurs and from entrepreneurs to what? What, is up to you, because you are business.

What do I mean by you are business? If you don't buy what business offers, business is out of business. Unfortunately, because there are so many of us BIG business seems to have forgotten that you are their business.

In business school these days they seem to be teaching students more about how to manipulate the system, and you, than why business exists or what makes a business last. The education system in the United States has produced a whole new breed of Business School trained executives, whose loyalty is to finance and the manipulation of investments; who feel no obligation to be familiar with a company’s employees, product, manufacturing process or customers.

There are exceptions, however, normally BIG equals bureaucracy and bureaucracy equals mediocrity. In a bureaucracy the cream does not usually rise to the top. The bureaucracy has forgotten that you are business, they have come to believe that they are business. It appears BIG business leaders don't give “you” that much thought. BIG is interested in business.

Let's talk SMALL. Small businesses, whether they are home based businesses, some franchises, a direct selling business or something in between, allow you to have a life, family experience, feeling of community with all the freedom, joy and growth that you are here to enjoy. That is why I like home based businesses, particularly, networking businesses, because that is what they do.

The ancient business pioneers were satisfied when business reached the point where farming, barter, trade allowed the formation of relationships that provided communities with a stable platform from which you could work together to make the earth a better place. As things were needed, someone in the community or a neighboring community developed it. When you found a product that you liked or worked for your health you shared it with your community and others. You cared about each other.

And that's exactly what happens when you are dealing with a person, a friend, family member or associate. However, you are taught, by BIG business, to pay more attention to an actor dressed up like a doctor than to a friend or relative that talks to you, face to face. BIG has convinced you that when you look at the media (T.V., Internet, Newspapers, etc.) you are dealing with a person. You are not, you are dealing with a business that wants to sell you something and wants you to perceive that it is helping you.

How does a home based business work? The majority of the 100+ Billion dollar direct selling industry is based on providing you a unique product or service directly from family, friends and associates. Home based businesses are a business model that allows you to have a life while you earn income.

Universities, the media, your parents and friends keep relying on the BIG business model even after the Savings and Loan mess, Dot com melt down, Bank failures, Real Estate debacle, etc. all caused by “traditional” business practices.

Heaven forbid that you start a home based business. Even though, while banks are failing and real estate is tumbling, small and home based businesses, which represent 50% of the Gross National Product, continue to provide more and more people with freedom and financial independence.

Find a home based business you like and begin to enjoy the freedom, joy and growth that it can bring to you.

I teach people how to make Money, have Fun and have more Free Time for the things that are important to them www.tinyurl.com/coq7uu . How to share www.tinyurl.com/nuyu6o and how to give back http://jaji123.com/mealpackpost. Visit http://jaji123.com .

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Meet Janet Callaway

Ever heard of Janet Callaway? Unless you are part of her downline I doubt that you have had the pleasure. She is a self styled network marketing personal coach. She teaches, trains, motivates and enjoys working with her downline, and some lucky crossline adoptees, personally.

Janet is like a lot of home based business owners who discover networking through a fabulous product experience and then become industry evangelists. When I say industry evangelist I mean someone who believes in the industry, studies it and spreads the message by word and deed.

The word that she spreads is retention. Janet, like many other leaders in the industry realizes that retention is the backbone of our business.

What has retention got to do with network marketing sales? Retention, as it relates to network marketing, is like brand loyalty in mainstream marketing. Major mainstream companies spend millions advertising their products in order to establish brand recognition. And then they spend millions more attempting to establish brand loyalty. Every time you buy, they want you to buy their product.

Network marketing companies don't advertise. They pay independent distributors, like Janet, to spread the word about their products. The network marketing company relies on the individual distributor to tell the story about their product or service. Unfortunately, most distributors don't realize that in the network marketing industry the products are not the issue, the industry is the issue.

Here's where people like Janet come in. They teach their downlines about the industry as well as how to share the products as they build a business. Even if a new distributor has some success selling products, if they don't know how to build a networking business based on personal loyalty and industry credibility, they will most likely end up leaving your company looking for the next magic bullet. Retaining distributors and their customers is what network marketing personal trainers do for the industry.

While you need a great product and a great company without a business system that you can share with your downline you will not enjoy the retention that ensures the residual income that makes our industry so attractive.

So, you have a system. Why is a personal coach so important? We are all different. There is no “one program fits all.” We have different goals, are motivated individually, react to situations based on our unique personality. A personal coach works with you to develop a system that will take our individual styles into account yet that can be duplicated.

As an example Janet teaches 4 simple steps to success:

• The first step is to articulate and commit to writing your commitment to success. What are you willing to do to attain success?

• The second step is to write down the reasons that you want to be successful. Very important.

• The third is to layout out your specific plan for success. What is your step by step agenda to accomplish the things you are willing to do in step #1 above?

• The fourth step is to commit to be accountable to someone as you implement your plan.

Sounds pretty simple and it is, however, you would be amazed at the people who jump into our industry without a plan or a coach, fail and blame the industry, their sponsor, their friends and family who would not listen to them, etc.

My point here is whether you are an experienced fabulous recruiter or new to the industry you want to meet a Janet Callaway, if you want to experience retention and get off of the endless recruiting treadmill. I did!

Jim Peterson is a writer and Home Based Business Networking evangelist helping people http://leverageyourincome.blogspot.com have more time for the things that are important to them http://www.tinyurl.com/d5prmb While we make the earth a better place, together http://maketheearthabetterplace.com

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